Marketing Audit: 5 Critical Components
- Customer, distributor, vendor, and intermediary satisfaction based on research among key target groups.
- The performance of advertising, promotion, sales force, and marketing research programs in terms of ROI.
- Marketing knowledge, attitudes, and satisfaction of all executives involved in the marketing function.
- Whether the marketing plan achieved its stated financial and non-financial goals and objectives.
- The current value of brand and customer equity for each brand in the product portfolio.